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Peer pressure ‘nudge’ reduces GP antibiotic overprescribing, shows study
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Peer pressure ‘nudge’ reduces GP antibiotic overprescribing, shows study
Friday 22 October 2021, 11:42 AM
A nudge or gentle push to high-prescribing GPs that their antibiotic prescribing was “out of whack” made a mark, a study shows [Image: Jose Antonio Vazquez on Unsplash]
“It was really interesting to see that a correctly worded letter influenced behaviour – and it looks like it is probably more effective than public ca
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References
1. Chappell, N. Gerard, C. Gyani, A. Hamblin, R. McKree, R. Lawrence, A. Mackay, J. Roberts, S. Shuker, C. Te Karu, L. White, J. Using a randomised controlled trial to test the effectiveness of social norms feedback to reduce antibiotic prescribing without increasing inequities. NZ Med J. 134 (1544). 22 October (subscriber only)
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