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Inflating sales in testing times
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Thirty-year inflationary highs are causing consumer jitters [Image: iStock.com –maquaArts studio]
Average price rises in pharmacy are still well below the skyrocketing consumer price index, writes Libby Woodhouse, senior account manager for IRI
There is little doubt the maelstrom of recent global and local events has made the market extremely tough, with New Zealand experiencing its highest i
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References
1. IRI Industry Cost Benchmarking Survey NZ, 2022, Based on 88 Food & Grocery Council Member responses 2. IRI Cost of Living Survey, NZ, April 2022, N = 1015 3. Stats NZ 4. IRI MarketEdge, Pharmacy Market Read, data to 10 July 22
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