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Where ‘woke’ came from and why marketers should think twice before jumping on the social activism bandwagon
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Where ‘woke’ came from and why marketers should think twice before jumping on the social activism bandwagon
Monday 1 February 2021, 12:00 AM
The 2017 Women’s March in Los Angeles, featuring allies. Photo: Samantha Sophia on Unsplash
Abas Mirzaei of Macquarie University looks at the history of ‘woke’ and how it has been tilted to serve many purposes
First used in the 1940s, the term “woke” has resurfaced in recent years as a concept that symbolises awareness of social issues and movement against i, Black Lives Matter protest in Sherman Oaks Galleria, Black Lives Matter protest in Sherman Oaks Galleria. Photo: Brad Sherman on WikiCommons
Kia ora and welcome to Pharmacy Today Kaitiaki Rongoā O Te Wā
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This article was republished from The Conversation under a Creative Commons licence. To view the original article go to https://bit.ly/37nPCLj
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