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Peer pressure ‘nudge’ reduces GP antibiotic overprescribing, shows study
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Peer pressure ‘nudge’ reduces GP antibiotic overprescribing, shows study
Friday 22 October 2021, 11:42 AM
A nudge or gentle push to high-prescribing GPs that their antibiotic prescribing was “out of whack” made a mark, a study shows [Image: Jose Antonio Vazquez on Unsplash]
“It was really interesting to see that a correctly worded letter influenced behaviour – and it looks like it is probably more effective than public ca
References
1. Chappell, N. Gerard, C. Gyani, A. Hamblin, R. McKree, R. Lawrence, A. Mackay, J. Roberts, S. Shuker, C. Te Karu, L. White, J. Using a randomised controlled trial to test the effectiveness of social norms feedback to reduce antibiotic prescribing without increasing inequities. NZ Med J. 134 (1544). 22 October (subscriber only)
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